This startup says it's made the first biodegradable sneaker — and that others are fake
This startup says it's made the first biodegradable sneaker — and that others are fake
Biodegradable claims often mask greenwashing, as actual decomposition is complex and rarely matches marketing promises. Verifying environmental impact is difficult, revealing that bio-based materials do not automatically ensure sustainability. This highlights the urgent need for transparent standards to distinguish genuine eco-friendly products from deceptive practices.
Source: businessinsider.comPublished on 2025-04-29