Luz verde a una norma que prohíbe publicidad de gasolina y aumentar el precio en reventa de entradas - LegalToday
The draft Sustainable Consumption Law, approved by the Council of Ministers, establishes a rigorous regulatory framework to combat *greenwashing* or “eco-posturing,” by identifying deceptive practices in which companies promise sustainability without scientific backing. The regulation prohibits the use of generic and unverifiable claims about the environmental qualities of products, as well as statements based solely on emissions compensation, aiming to ensure that corporate claims are objective, transparent, and verifiable. To strengthen this fight, the law introduces an objective certification system to endorse environmental claims, while also prohibiting the registration of company names or brand typographies that could mislead consumers. This measure is crucial because it dismantles green marketing strategies that confuse users, compelling companies to assume real responsibility for the environmental impact of their production and commercialization cycles, beyond mere appearance. The significance of this article lies in its proactive approach against *greenwashing*, aligning with European directives to empower citizens against corporate climate denialism. By regulating these practices, the legislation not only protects consumer integrity but also accelerates a just industrial transition, ensuring that the market rewards genuine sustainable innovation rather than artificially constructed ecological perceptions.
Source: legaltoday.comPublished on 2025-07-03
Related news
- Fate of EU Green Claims Directive now in the hands of Denmark « Carbon Pulse
- ACCC accuses popular sunscreens of greenwashing 'reef friendly' claims
- Australian-first green gas blend flows to city amid greenwashing accusations
- Green claims: how to spot possible greenwashing while you shop - Which?
- Charlie Bigham under fire for ‘greenwashing’