El 'greenwashing' bajo lupa: cómo prepararse ante la futura Ley de Consumo Sostenible
El 'greenwashing' bajo lupa: cómo prepararse ante la futura Ley de Consumo Sostenible
Spain is advancing its legislation to combat greenwashing through the draft Sustainable Consumption Law, maintaining its commitment to strict environmental claim regulations despite the European Commission’s withdrawal of its separate proposal on environmental claims. This national framework aligns with broader EU directives aimed at eliminating vague eco-terminology, ensuring that companies cannot market products as “green” or “sustainable” without concrete, verifiable, and publicly accessible proof. This shift highlights a regulatory trend moving away from self-regulation toward rigorous third-party verification of environmental assertions. The new law mandates that all environmental comparisons and claims be supported by specific, measurable objectives and periodic independent audits. By banning misleading sustainability badges not established by public authorities and requiring transparency in comparative advertising, the legislation directly targets deceptive marketing practices. This approach forces businesses to substantiate their sustainability narratives with real data, preventing the manipulation of consumer trust through ambiguous or unverified environmental benefits. For companies, this regulatory landscape introduces significant legal and reputational risks, including heavy fines, loss of public contracts, and lawsuits for unfair competition. Consequently, corporate governance must proactively implement robust internal policies and contractual clauses to ensure compliance. The relevance to greenwashing lies in the enforcement of verifiable truth; by raising the cost of deception and demanding transparency, the law seeks to restore credibility to corporate sustainability claims and protect consumers from ecological misinformation.
Source: expansion.comPublished on 2025-09-03