Amid Anti-Greenwashing Directives, EU Coffee Industry Group Provides Guidance
Amid Anti-Greenwashing Directives, EU Coffee Industry Group Provides Guidance
The European Coffee Federation has released a “Shadow PEFCR” to standardize how companies calculate coffee’s environmental footprint. By providing uniform life-cycle assessment guidelines, the document aims to ensure results are comparable and transparent across the industry. This initiative serves as a strategic preparation for upcoming EU anti-greenwashing regulations, such as the Green Claims Directive. The lack of previous common standards previously hindered transparency, allowing for vague claims that these new rules specifically target. The document’s relevance to greenwashing lies in its effort to establish rigorous, consistent metrics before legal mandates take effect. By shifting from fragmented tools to a unified approach, the industry attempts to align voluntary practices with future compliance requirements, thereby reducing the risk of unsubstantiated environmental marketing.
Source: dailycoffeenews.comPublished on 2025-09-19