Germán Granda (Forética): "Tenemos que trasladar a las empresas que el ‘ecoblanqueo’ tiene los días contados"

The article highlights a growing disconnect between the urgent global need for sustainable corporate action and the slowing regulatory progress in key markets like the EU and US. Despite geopolitical instability and delays in mandatory reporting standards, there is a strong consensus among major corporations that sustainability remains economically vital and socially necessary. This momentum is driven not just by compliance, but by significant pressure from investors and consumers demanding responsible practices, even as nations compete technologically in green sectors. A central tension emerges in how sustainability is implemented, particularly regarding the energy transition. The concept of "renewables yes, but not here" illustrates the conflict between large-scale ecological goals and local environmental or agricultural preservation. Corporations are thus urged to adopt a realistic approach, balancing the deployment of clean energy with social acceptance and economic feasibility, ensuring that the shift away from fossil fuels is both secure and fair for all stakeholders. This context is crucial for understanding greenwashing because it reveals the pressure points where companies might exaggerate their efforts to mask inadequate action or bureaucratic inefficiencies. As regulators attempt to simplify rules to boost competitiveness, the gap between stated values and operational reality widens. Without rigorous, transparent metrics, the narrative of sustainability risks becoming a strategic tool for reputation management rather than a genuine commitment to climate action, potentially misleading the very stakeholders driving the demand for change.

Source: 20minutos.es
Published on 2025-09-23

Germán Granda (Forética): "Tenemos que trasladar a las empresas que el ‘ecoblanqueo’ tiene los días contados"

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