Webinar: Keeping Regenerative Real

Webinar: Keeping Regenerative Real

This webinar highlights how the lack of clear definitions for "regenerative agriculture" has enabled widespread greenwashing. By exposing how major pesticide firms and minor initiatives co-opt the term, it reveals the urgent need to distinguish genuine soil-health practices from superficial marketing claims. Organic farming is positioned as the legitimate foundation for true regeneration, having pioneered these concepts decades ago. The discussion emphasizes the critical overlap between organic standards and authentic regenerative goals, arguing that robust certification prevents the dilution of meaningful environmental progress. Relevant to greenwashing, this event offers solutions for identifying and calling out deceptive practices. It underscores the importance of collaborative efforts among organic actors to protect the integrity of regenerative agriculture, ensuring that claims about climate and biodiversity benefits reflect tangible actions rather than empty rhetoric.

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