Veintiún aerolíneas cambiarán su publicidad para acabar con el «ecopostureo»
Veintiún aerolíneas cambiarán su publicidad para acabar con el «ecopostureo»
The European Union has compelled twenty-one airlines to eliminate greenwashing from their advertising campaigns, demanding transparency regarding their actual impact on global warming. This agreement, driven by several European governments, aims to eradicate strategies that disguise the polluting nature of the sector with supposedly eco-friendly but misleading gestures. The companies are now required to explicitly declare that they are highly polluting industries and are prohibited from using images or terminology that ambiguously suggest environmental friendliness. They cannot claim that a specific flight is carbon-neutral through simple offsets, nor can they use the term "sustainable fuels" without rigorous technical justification and scientific evidence to support any future claims about their environmental performance. This initiative is significant for the debate on greenwashing because it establishes a strict regulatory precedent, supervised by national authorities, that prioritizes truthfulness over marketing. By setting defined deadlines and achievable measures for future disclosures, the EU closes the gap that previously allowed companies to confuse consumers, ensuring that climate actions are based on transparent and verifiable data.
Source: lavozdegalicia.esPublished on 2025-11-08