¿Cómo afecta el greenwashing a la confianza en la transición energética?

¿Cómo afecta el greenwashing a la confianza en la transición energética?

The Triodos Bank article highlights that greenwashing is not merely an image problem, but a systemic risk that undermines public trust and delays the energy transition toward European climate goals. By promoting a sustainability narrative that contradicts the reality of investments, the financial sector generates uncertainty and paralyzes the decisions needed to align capital with the urgency of climate action. The disconnect between declared commitments and the actual financing of fossil fuels reveals the inadequacy of voluntary pledges. The retention of key regulations in Europe has weakened consumer protection against misleading messages, underscoring that transparency is only effective when backed by strict, verifiable, and comparable regulatory frameworks that prevent harmful activities from being disguised as sustainable. Finally, it is argued that the financial system plays a decisive role: as long as resources continue to be allocated to polluting sources, greenwashing will persist regardless of corporate communication. The credibility of the transition depends on a tangible reallocation of capital toward clean energy and models with positive social impact, demonstrating that coherence between finance and climate action is essential to accelerate the transformation of the energy system.