Estudio: el sector cárnico miente sobre su huella verde
Estudio: el sector cárnico miente sobre su huella verde
A study led by the University of Miami reveals that the overwhelming majority of environmental claims made by major meat and dairy corporations lack substance and are classified as greenwashing. By analyzing more than a thousand statements, researchers concluded that nearly all of these claims are based on vague promises and unverified future projections, constituting a form of greenwashing that misleads the public rather than offering tangible solutions to reduce ecological impact. The significance of this finding lies in the disproportionate climate impact of the animal-based food industry, which is responsible for a significant share of global greenhouse gas emissions. Companies have widely adopted net-zero emissions commitments, but these appear to rely primarily on carbon offsetting rather than direct decarbonization of their operations. This strategy allows them to maintain a highly polluting production model while projecting a false perception of environmental sustainability. This phenomenon is crucial in the debate on greenwashing because it transforms corporate communication into a public relations maneuver rather than a genuine concern for the planet. Lacking verifiable scientific evidence, these claims mislead consumers and weaken the political pressure needed to implement real regulatory measures. Ultimately, the study exposes how the industry uses environmental language to evade responsibility and slow down effective climate action.
Source: dw.comPublished on 2026-04-23