El 98 por ciento de las afirmaciones ambientales de las grandes empresas cárnicas y lácteas son greenwashing y engañan a consumidores
A recent study reveals that 98% of the environmental claims made by large meat and dairy corporations constitute greenwashing—that is, deceptive marketing strategies lacking scientific backing. The research shows that the industry prioritizes vague promises and unfulfillable future projections, such as achieving climate neutrality by mid-century, over implementing genuine operational changes. This lack of technical rigor prevents external verification and suggests that public commitments are merely reputational, designed to soften the image of a highly polluting sector without addressing its structural environmental impact. The problem goes beyond consumer deception, as these false sustainability narratives reduce the social and political pressure needed to implement stricter environmental regulations. By creating a false sense of ecological progress, companies slow the adoption of effective measures in the face of the global climate crisis. Since meat and dairy production account for a critical share of global greenhouse gas emissions, active misinformation acts as a significant brake on genuine ecological transition, allowing the industry to maintain its destructive business model while appearing responsible. This case is crucial for understanding greenwashing because it illustrates how the food sector uses the omission of verifiable data and carbon offsetting through carbon credits to evade direct decarbonization. The prevalence of these practices demonstrates that corporate environmental discourse can serve as a distraction tool that hinders urgent climate action. Therefore, the study underscores the urgent need for greater transparency, strict regulation, and measurable actions, highlighting that communicated sustainability rarely aligns with the operational reality of these industrial giants.
Source: ecoticias.comPublished on 2026-04-24