El 98% de los compromisos climáticos que publican las empresas cárnicas o lácteas son 'greenwashing'

El 98% de los compromisos climáticos que publican las empresas cárnicas o lácteas son 'greenwashing'

A study from the University of Miami reveals that the vast majority of environmental claims made by major meat and dairy companies constitute greenwashing, relying on vague promises and unverified future projections. Although these corporations have widely adopted rhetoric about the climate crisis, the overwhelming majority of their assertions lack solid scientific evidence, prioritizing carbon neutrality through offsets rather than genuine decarbonization of their operations. This research highlights that eco-posturing is not exclusive to this sector, but it is particularly concerning in the agri-food industry due to its disproportionate global environmental impact. By presenting commitments without empirical backing, these companies create an illusion of progress that can mislead consumers and investors, diluting the urgency of taking concrete and effective measures against climate change. The article is crucial for understanding greenwashing because it exposes how sustainability marketing can serve as a public relations strategy to mask the lack of real action. Its relevance lies in the urgent need to strengthen regulation and verification mechanisms, demanding transparency and scientific rigor in corporate claims to prevent commercial practices from hindering a truly sustainable food transition.