Associate Professor Caroline Swee Lin Tan: Recycled Activewear, Microplastics and Fashion Greenwashing

Recycled polyester activewear often sheds microplastics, challenging the illusion of environmental sustainability. This discrepancy reveals how brands mask pollution with misleading marketing claims. Such practices exemplify greenwashing by prioritizing perception over genuine ecological impact.

Source: joy.org.au
Published on 2026-05-10