El 82% de las empresas logísticas no percibe el riesgo de ‘greenwashing’
El 82% de las empresas logísticas no percibe el riesgo de ‘greenwashing’
The article highlights a critical gap in the logistics sector’s approach to ESG communications ahead of strict new EU regulations against misleading environmental claims. Although 82% of companies claim that fear of greenwashing sanctions does not deter their communication strategies, this overconfidence poses significant risks as authorities prepare to penalize vague, exaggerated, or unverifiable assertions. Paradoxically, the main conclusion is that the sector’s strong sustainability actions exceed its communication efforts, suggesting a lack of greenwashing rather than deceptive practices. The core issue is not fabrication, but a failure to strategically translate existing, tangible environmental improvements into clear, verifiable narratives that meet growing stakeholder demands. This dynamic is crucial for understanding greenwashing because it shifts the focus from malicious deception to strategic neglect. Companies are under pressure to prove their ESG commitments to secure contracts and better financing, meaning that poor communication can be just as damaging as false advertising, exposing firms to regulatory penalties and lost business opportunities despite their genuine sustainability efforts.
Source: prnoticias.comPublished on 2026-06-02