Alertan sobre «greenwashing» en productos plásticos
The INTEC warns that marketing plastic products as "ecological" often creates consumer misconceptions by conflating distinct technical categories. Many items labeled as biobased, biodegradable, or compostable fail to meet the specific scientific criteria required for these terms, leading to significant market disinformation and confusion regarding the actual environmental impact of these materials. The core issue lies in the mistaken assumption that biobased plastics are inherently biodegradable or compostable. A material’s renewable origin is independent of its ability to decompose, and biodegradability does not automatically imply compostability. Clarifying these differences is essential to prevent the industry from exploiting ambiguous terminology, ensuring that claims about material origins and degradation rates are scientifically accurate and distinct. This guide is critically relevant to greenwashing because it exposes how vague environmental labels can mislead the public into believing products are eco-friendly when they are not. By promoting standardized definitions and transparent labeling, the research aims to curb deceptive marketing practices, ensuring that claims of sustainability are backed by rigorous evidence rather than misleading impressions.
Source: almomento.netPublished on 2026-07-17