Solo 8% de empresas redujo compromisos ambientales pese al temor al ‘greenwashing’
The aversion to greenwashing is causing many companies to reduce their communication about sustainability progress, a phenomenon known as greenhushing. Although most firms maintain or even expand their environmental commitments, corporate silence is interpreted by consumers as a sign of inaction or concealment, thereby undermining trust and reputation. This lack of transparency has tangible consequences, as perceptions of environmental performance significantly influence competitive advantage and financial results. Companies that hide their genuine achievements risk not only their image but also their profitability, given the positive correlation between clear communication of sustainability initiatives and economic performance. This context is crucial for understanding greenwashing because it reveals that the problem is not merely exaggerating benefits, but also denying their existence. With increasingly strict global regulations, the proposed guidance seeks to balance transparency with accuracy, warning that silence driven by fear amounts to misleading the public by omitting verifiable progress, thus making it difficult to distinguish between responsible communication and dishonesty.
Source: larepublica.coPublished on 2026-08-11