- What the EU's greenwashing rules ban, claim by claim — Since 27 September 2026 some green claims are unlawful in the EU whatever the context: generic eco-friendly wording, carbon-neutral claims built on offsets, self-made sustainability labels. What is banned outright, what needs proof, and how the UK and US rules compare.
Guides
Everything else on this site is dated: a fine imposed today, a complaint filed this week. These guides are not. They explain the parts that do not change every morning: which green claims the law bans outright, which ones need proof, and who decides.