New greenwashing law backed by most Irish people - survey

New greenwashing law backed by most Irish people - survey

The article highlights overwhelming public support for the EU’s Corporate Sustainability Reporting Directive, which mandates transparent environmental and social governance disclosures. This legislative push aims directly at curbing greenwashing, the deceptive practice where companies falsely claim eco-friendly credentials to attract consumers and investors. Consumers are increasingly skeptical, with a significant portion actively avoiding brands suspected of misleading environmental claims. This distrust indicates that marketing assertions without measurable proof are failing to build credibility, driving demand for standardized, verifiable reporting to distinguish genuine sustainability efforts from mere hype. This trend underscores the urgency of regulatory intervention to restore faith in corporate environmental promises. By forcing detailed accountability, the law addresses the gap between perception and reality, protecting the public from manipulation and ensuring that sustainability claims reflect actual performance rather than strategic deception.