The Drum | What Can B2B Learn From Consumer Brand Use Of Ad Music ?
The BBC’s weekly The Boss series profiles different business leaders from around the world. This week we speak to former B2B chief executive Larry Madowo, who has been working with the company for more than a decade, and why they are using the same music as each other for their videos.
Source: thedrum.comPublished on 2023-04-18
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