El supervisor europeo de los seguros refuerza el control sobre el 'greenwashing'
El supervisor europeo de los seguros refuerza el control sobre el 'greenwashing'
Europe’s crackdown on greenwashing in the insurance sector has intensified, with regulators confirming that misleading sustainability claims significantly impact policy sales. The European Insurance and Occupational Pensions Authority (Eiopa) warns that this deceptive marketing harms consumers by selling products that fail to meet their environmental preferences. Simultaneously, it poses severe reputational risks for insurers if such practices are exposed, threatening their credibility and trustworthiness in the market. These fraudulent tactics permeate every stage of the insurance and pension product lifecycle, from conception to distribution. Strategies employed include selective data disclosure, vague terminology, empty assertions, and the omission of critical information. By obscuring the true environmental impact, companies create a false narrative of sustainability, making it difficult for customers to make informed decisions based on genuine ecological criteria rather than superficial marketing appeals. Although the EU has established a robust regulatory framework, significant implementation gaps remain at the national level. Most local authorities acknowledge their power to combat these practices but lack the necessary resources and expertise to enforce them effectively. Consequently, supervisory efforts are currently limited, highlighting a critical disconnect between regulatory intent and operational capacity, which leaves many deceptive claims unchecked despite growing awareness of the issue.
Source: expansion.comPublished on 2023-06-09