'Greenwashing' by brands under lens
'Greenwashing' by brands under lens
India is establishing a joint task force to combat greenwashing by regulating misleading environmental claims across major industries. This initiative aims to prevent brands from using unverified labels like 'eco-friendly' or 'net-zero,' which often deceive consumers despite being classified as unfair trade practices under current laws. Regulators recognize that vague assertions require stricter scrutiny, pushing for granular evidence to support specific sustainability claims. By examining global standards, the body intends to develop robust guidelines that distinguish between products containing minor sustainable components versus those that are genuinely and entirely eco-friendly. This effort is crucial for addressing the surge in exaggerated green marketing, such as falsely labeling partially biodegradable items as fully green. It highlights the urgent need for verified transparency in advertising, ensuring that consumer trust is maintained and that environmental claims reflect actual product attributes rather than marketing tactics.
Source: economictimes.indiatimes.comPublished on 2023-06-21