Presidente Boric advierte en cumbre climática de la ONU sobre el “lavado verde” de empresas

At the UN Climate Action Summit, President Gabriel Boric issued a firm warning against greenwashing, defining it as a corporate marketing strategy designed to create a false image of ecological commitment while destructive activities continue. His intervention underscored that these practices are not mere communication errors, but deliberate obstacles that hinder the real transition toward a sustainable economy, allowing large corporations to maintain their influence and profitability without assuming concrete environmental responsibilities. The Chilean president, reflecting his country’s vulnerability to extreme climate events, demanded that multinational corporations and financial capital be subject to stricter and more ambitious international rules. By emphasizing that national commitments alone are insufficient, his speech implies that greenwashing perpetuates a systemic crisis by diverting attention from the urgent need to phase out fossil fuels. This poses a global democratic challenge to ensure that corporate promises are binding and verifiable. The relevance of this article for the study of greenwashing lies in its institutional legitimization of the concept. By joining world leaders in denouncing these practices, it reinforces the perception that deceptive eco-marketing is a serious threat to the integrity of climate policies. The intervention highlights the critical need to regulate corporate advertising to prevent green positioning from masking inaction in the face of the triple planetary crisis, demanding real transparency rather than superficial narratives.

Source: elmostrador.cl
Published on 2023-09-21

Presidente Boric advierte en cumbre climática de la ONU sobre el “lavado de verde” de empresas »

Greenwashing

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