New methane metric a greenwashing risk for livestock sector, say campaigners « Carbon Pulse

Livestock companies are promoting a new climate metric designed to artificially lower their reported emissions. This strategy effectively minimizes their perceived environmental footprint while disproportionately disadvantaging poorer nations. Consequently, these efforts raise significant concerns about misleading sustainability claims. This metric exemplifies greenwashing by allowing the industry to appear greener without making genuine reductions. Such tactics obscure the true scale of agricultural impacts, misleading stakeholders and regulators. The disparity created harms equitable global climate efforts, highlighting the need for transparent, standardized reporting.

Source: carbon-pulse.com
Published on 2023-11-11