Commission sparks 'greenwashing' fears in row over '100 percent recycled’ claims
The EU accepts industry-backed methods allowing “100% recycled” labels to mask non-recycled components. This flexibility undermines the term’s meaning, enabling corporations to exaggerate sustainability. Such ambiguity fuels greenwashing by misleading consumers about actual environmental impact.
Source: eenews.netPublished on 2024-02-29
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