New York sues JBS for misleading consumers about its environmental impact, claiming the company lacks a viable plan to reach net zero emissions. The state argues that JBS’s "Net Zero by 2040" commitment ignores vast supply chain emissions, particularly those from Amazon deforestation. This case is relevant to greenwashing because it highlights the discrepancy between corporate sustainability marketing and actual operational realities. By accusing JBS of making false claims to boost sales, authorities underscore the danger of vague net-zero promises that exclude critical indirect emissions.
Source: business-humanrights.orgPublished on 2024-03-07