Iberdrola lleva a los juzgados a Repsol por competencia desleal y lo acusa de 'greenwashing'

Iberdrola has filed a lawsuit against Repsol for unfair competition, accusing the oil company of greenwashing by promoting sustainability campaigns that mask its actual reliance on fossil fuels. The legal action alleges that Repsol presents a misleading image, highlighting marginal ecological initiatives while its core business model continues to promote the use of polluting fuels, which constitutes unlawful advertising and acts of omission of relevant information. This conflict is significant for the debate on greenwashing because it illustrates how energy sector companies use "eco-posturing" to distort consumer perception and gain unfair competitive advantages. By manipulating the environmental narrative, these practices not only deceive the public but also erode general trust in sustainability initiatives, harming companies that genuinely and transparently strive to reduce their carbon footprint. Although Repsol considers the lawsuit unfounded and a symptom of its rival's competitive anxiety, the case underscores the urgency of ensuring truthfulness in corporate communications regarding the energy transition. Iberdrola’s ultimate goal is to ensure that the market operates with transparency, enabling customers to make informed decisions and preventing environmental deception from becoming a standard tool for capturing market share.

Source: rtve.es
Published on 2024-03-19

Iberdrola lleva a los juzgados a Repsol por competencia desleal y 'greenwashing' »

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