El seguro europeo responde al proyecto de dictamen de declaraciones de sostenibilidad y greenwashing
Insurance Europe and the CRO Forum have warned about regulatory fragmentation in the EU, calling for uniform supervision and coordination between EIOPA and ESMA. Their intervention is crucial because it highlights how the lack of harmonization and ambiguous interactions between regulations increase the risk of greenwashing by creating uncertainty in the application of sustainability standards. The organizations argue that claims should only be considered misleading if they constitute a sales argument, emphasizing the need for guidelines to focus on abstract principles applicable to the specific commercial context. This is relevant for combating greenwashing, as it clearly delineates when a statement is manipulative versus general regulatory compliance, avoiding overly broad interpretations that could hinder genuine transparency. Finally, they point out that the limited availability of data makes it difficult to offer robust green products, while mandatory technical jargon creates barriers to customer understanding. This is significant because, without reliable data and clear communication, insurers face operational dilemmas that can lead to misleading practices or misinformation, exacerbating environmental image-washing issues in the financial sector.
Source: inese.esPublished on 2024-03-21