KPMG comments on the FCA’s anti-greenwashing rules (AGR)
The FCA’s anti-greenwashing rules are now fully active, demanding rigorous substantiation of all sustainability claims. Firms must understand these requirements to avoid regulatory risk and protect their reputational standing. Prioritizing existing communications through clear criteria is essential for effective compliance. This approach ensures that current marketing materials accurately reflect verified environmental, social, and governance standards. Robust, forward-looking controls must be developed to align future communications with regulatory expectations. This proactive stance prevents misleading assertions and establishes genuine accountability in financial services sustainability reporting.
Source: theaccountant-online.comPublished on 2024-06-04