'Greenwashing', cuando lo verde es en realidad gris oscuro - Ethic
The article describes *greenwashing* as a deceptive strategy that allows companies to project a false ecological image, eroding public trust and distorting market competition. By presenting marginal actions as definitive solutions, these corporations divert attention from their actual environmental impacts, creating an unfair disadvantage for those who genuinely invest in sustainability. This practice jeopardizes the global ecological transition by reducing incentives to adopt real measures against climate change. Many corporate commitments rely on questionable mechanisms, such as emissions offsetting, rather than reducing their actual carbon footprint. This lack of integrity not only hinders climate mitigation but also deceives consumers who demand greater transparency and reliability in product information. The relevance of the issue lies in the urgent need to regulate environmental claims to combat this impunity. Initially coined to criticize superficial practices, *greenwashing* has escalated to require global responses, ranging from United Nations guidelines to new regulations in the European Union. These measures aim to prohibit labels lacking scientific backing, ensuring that corporate communication is truthful and genuinely contributes to a circular and sustainable economy.
Source: ethic.esPublished on 2024-07-25