Tracks CO2, la startup que pone coto al ‘greenwashing’

Many companies rely on tree planting to offset their carbon footprints, but limited transparency after planting has historically enabled greenwashing. Tracks CO2 addresses this issue by using artificial intelligence and satellite imagery to verify the actual conservation status and carbon storage of these initiatives, ensuring genuine impact. The platform guarantees quality by adhering to strict European criteria, including long-term storage and sustainability. By moving beyond mere calculation to real-time effectiveness monitoring, the service provides verifiable data, helping small and medium-sized enterprises demonstrate that their environmental efforts are authentic rather than deceptive. This technology is crucial for combating greenwashing, as it offers independent, rigorous validation of climate actions. It prevents companies from exploiting vague compensation claims, thereby enhancing corporate accountability and restoring trust in sustainability reporting through transparent, data-driven proof of environmental benefits.

Source: lavanguardia.com
Published on 2024-09-11

Greenwashing

Related news