Fonterra is being sued - accused of greenwashing - 30-Sep-2024
Greenpeace alleges Fonterra’s “100 percent grass-fed” label misleads consumers by hiding significant imported palm kernel use. This practice downplays the environmental cost of deforestation linked to feed sourcing. The controversy highlights how vague sustainability claims can obscure supply chain impacts, a key greenwashing tactic.
Source: home.nzcity.co.nzPublished on 2024-10-01