Alertan sobre «greenwashing» en productos plásticos
Researchers from INTEC warn that many plastic products marketed as “ecological” or “environmentally friendly” often create misleading consumer perceptions by using terms like biobased, biodegradable, or compostable without meeting technical criteria. The guide clarifies that origin does not equal degradability; materials from renewable sources may not decompose naturally, while fossil-based plastics can be biodegradable if they meet specific standards. Furthermore, biodegradability does not guarantee compostability, which requires complete disintegration without toxic residues under industrial conditions. The technical guide provides standardized definitions and scientific criteria to help consumers and businesses distinguish between these distinct categories, aiming to reduce market disinformation and ensure transparent, accurate labeling practices. This article is highly relevant to greenwashing because it exposes how companies exploit terminology gaps to falsely portray products as sustainable. By highlighting the risk of deceptive environmental claims, the guide serves as a crucial tool against greenwashing, urging that promotional messages be backed by recognized evaluation methods rather than vague, unverified assertions about ecological benefits.
Source: almomento.netPublished on 2026-07-23