Demandan a Amazon por presunto greenwashing
A lawsuit alleges that Amazon misleads consumers regarding the environmental benefits of seafood sold on its platform, a practice known as greenwashing. Shoppers claim that labels such as “sustainable” or “responsibly sourced” create a false impression of minimal ecological harm. This deceptive marketing relies on vague sustainability claims while withholding critical information about the actual origins of the products. The lawsuit highlights that many fishing vessels remain untracked, with some deliberately disabling tracking devices to conceal their locations. As a result, a significant portion of imported wild-caught seafood may not come from responsible sources. Amazon is accused of marketing these items without providing the necessary transparency to prevent consumer deception. This case is relevant to greenwashing because it illustrates how large retailers can exploit ambiguous environmental terminology. By using broad, positive labels without substantiation, companies can attract eco-conscious buyers while masking unsustainable practices. It underscores the difficulty consumers face in verifying the authenticity of sustainability claims within complex supply chains.
Source: forbes.com.mxPublished on 2026-07-31