ASOBIO crea un canal contra el greenwashing en los alimentos ecológicos para proteger al consumidor
The growing demand for organic food has created fertile ground for greenwashing, a practice in which companies use deceptive marketing to project an image of sustainability without adhering to actual environmental standards. This misleading approach undermines consumers’ right to make informed decisions and can harm both public health and the environment by promoting non-sustainable agricultural practices under the guise of eco-friendliness. To combat this issue, ASOBIO has launched a dedicated channel for reporting fraudulent claims, including the misuse of the European Union organic logo or the use of misleading terms such as “bio” or “organic.” This initiative aims to protect consumers from disinformation and safeguard legitimate businesses that comply with rigorous European regulations from unfair competition driven by such deceptive strategies. This effort is essential for preserving the integrity of the organic sector. By empowering the public to identify and report irregularities, the channel strengthens transparency and trust. Ultimately, it ensures that only products with official certification receive recognition, thereby protecting the credibility of genuinely sustainable products from those that merely exploit consumers’ environmental concerns for commercial gain.
Source: ecoticias.comPublished on 2026-07-31