Cuenta atrás contra el greenwashing - Diario Responsable
The EmpCo Directive enters into force in September 2026, marking a turning point in corporate environmental communication by requiring that ecological claims be backed by verifiable and clear evidence. This regulatory change puts an end to the era of generic green claims, obliging companies to replace vague terms such as “eco” or “sustainable” with concrete and justifiable data, ensuring that advertising accurately reflects the actual performance of their products. The regulation also restricts the use of non-certified sustainability labels and requires that future climate neutrality targets be linked to detailed and measurable implementation plans. This goes beyond the realm of marketing, requiring internal coordination among sustainability, legal, and compliance departments to ensure consistency between what is communicated and the organization’s internal processes, thereby reducing the risk of engaging in unfair commercial practices. The relevance of this regulation to greenwashing is fundamental, as it establishes a robust legal framework that combats consumer deception through transparency and accountability. By linking environmental communication to corporate governance, the EmpCo Directive forces companies to abandon superficial image-washing tactics, promoting a market where environmental credibility is built on auditable data rather than manipulated perceptions.
Source: diarioresponsable.comPublished on 2026-09-22