Entra en vigor una nueva directiva europea para acabar con el ecopostureo
The European Union has implemented regulations specifically designed to combat greenwashing, requiring that environmental claims be verifiable and preventing companies from using ambiguous or misleading labels without scientific backing. By banning terms like "eco" or "green" without clear justification, the regulation aims to eliminate greenwashing and ensure that the information presented is reliable, allowing consumers to distinguish between genuinely sustainable products and those that merely appear to be so through deceptive marketing. The law also targets planned obsolescence and practices that obscure the true environmental impact, such as presenting the sustainability of a part of a product as if it applied to the entire product, or promising climate neutrality based solely on offsets. This transparency forces companies to justify the durability and repairability of their goods, preventing them from inducing premature replacements or hiding the negative effects of software updates. This framework is crucial in the fight against greenwashing because it dismantles corporate strategies that exploit consumer goodwill, shifting the burden of proof onto industries. By demanding radical transparency about the lifecycle of products and their actual benefits, the regulation not only protects buyers' rights but also drives a structural change in how sustainability is marketed, ensuring that environmental commitments are tangible rather than merely rhetorical.
Source: lavanguardia.comPublished on 2026-09-28