La directiva contra el ecopostureo ya se aplica: ¿qué cambia en las etiquetas verdes?
The new European directive against greenwashing enters into force to ensure the truthfulness of environmental claims, prohibiting the indiscriminate use of terms such as “green” or “eco” without solid technical justification. By requiring that sustainability statements refer only to specific improvements of a product rather than to the product as a whole, the regulation directly targets the misinformation that allows companies to exaggerate their ecological benefits. This measure aims to empower consumers, forcing brands to back up their climate commitments with realistic and transparent roadmaps. In addition to advertising, the legislation addresses planned and digital obsolescence, requiring clarity regarding durability, repair options, and the impact of software updates. By prohibiting the concealment of negative effects on a device’s lifespan or the presentation of updates as necessary when they merely enhance features, the law compels companies to take responsibility for the extendability of their products. This eliminates deceptive practices that induce premature replacement of goods under the false premise that they have reached the end of their useful life. This change is crucial for combating greenwashing because it transforms vague environmental promises into verifiable obligations, aligning marketing with operational reality. The requirement to label extended warranties and provide information on actual maintenance creates a market where sustainability is not merely a communicative embellishment but a tangible attribute. By tightening the rules on information provided to buyers, the asymmetry of data that typically favors sellers is reduced, establishing a strict precedent against greenwashing.
Source: ecoticias.comPublished on 2026-09-29