EU Anti-Greenwashing Rules Take Effect— and Some Eco-Labels May Not Survive
Europe’s new directive criminalizes vague sustainability claims, targeting greenwashing practices like unsubstantiated carbon neutrality. This forces companies to provide verified evidence for environmental assertions, ensuring greater transparency for consumers regardless of a firm's location. Consequently, the travel industry must adopt rigorous, third-party certified standards, significantly raising the bar for legitimate eco-marketing.
Source: skift.comPublished on 2026-09-30