El XIX Encuentro de Marketing y Comunicación en el Sector Asegurador se celebrará el 19 de octubre en Madrid

This event highlights the critical need for insurers to navigate sustainability trends without falling into greenwashing or ecopostureing. It addresses how to approach environmental responsibility authentically, ensuring marketing claims are substantiated rather than merely performative. This discussion is vital for combating deceptive practices that undermine genuine ecological efforts in the insurance sector.

Source: inese.es
Published on 2023-07-21